Name: Dorothy Thornton
Company: Engage Media Group
Tell us a little bit about your business.
Engage Media Group is a Marketing Agency focused on engaging customers/fans to your brand. Our specialty is digital content marketing including blogs and social media. Serving businesses ranging from large-scale events, non-profit organizations, financial services, and service-oriented retailers in the Nashville area, we ensure our busy clients are engaged daily with their customers/fans.
Where do you see yourself in 10-years?
Creatively living part time on a rural farm and part time on an island in the Bahamas.
What do you love most about what you do?
Translating technology and social media to my clients and assisting them as we turn their ideas into fun and exciting realities.
Why is accountability important in your business?
Accountability is the core of why my clients pay me, they count on knowing specifically how I am helping them increase and retain customers. It is important to me to ground every magic light bulb moment into a tangible, measurable impact to the bottom line.
How has mindset been responsible for your success?
A positive, confident, deliberate mindset is just as important to your life as putting your car in DRIVE is to driving your car. It’s pretty easy to start the engine, and you can start the engine over and over, and never get anywhere until you add the DRIVE.
How has personal growth helped you?
Business is personal and personal business is often the best kind. Without personal growth and on-going development, you cannot move forward, and neither can your business.
What do you do when you need help in your business?
Reviewing the nature of an issue or a road block helps. I am fortunate to have a Mastermind group to seek advice, offer assistance with course-correction, and help me see roadblocks and potential difficulties with an objective set of eyes. Because we have been connected in our Mastermind for many years, the depth of help I receive is more than a onetime fix.
Why should professionals have others to bounce ideas off of?
We are often in our own way, and do not realize it. Just like my clients depend upon me as a sounding board for ideas and major decisions, as an entrepreneur, I know it is important to seek out other professionals as well.
What would you tell a person who is struggling with their business?
Analyze every aspect of your business as if you are making a report to a board of directors, or as if you are preparing to go into business against yourself. Understand what makes you profitable, your source of customers/income, how much it costs to acquire and retain customers, and understand as much of these elements about your competitors. Create a process of continual improvement, allow for new ideas and inspirations, and consider how you will objectively make decisions on an on-going basis. This is what my Mastermind group has done for me.
How do you define “full potential”?
I recall a conversation I had with my son after his first few months of college. He told me college was actually easier than he thought it would be. I pointed out that because he turned down most opportunities to push himself in high school, AP and honors classes, extra practice at baseball, music, or art, we had no idea how smart he really was. “Full potential” is an ever-moving target of the current possibility.