Name: Justin Kraus
Company: CSS Alarms
Tell us a little bit about your business.
We are celebrating our 30th year serving Middle Tennessee as a premiere Burglar and Fire Alarm company. In the early 90’s we began to work with more and more new construction home builders and noticed that there was a real need for other services like CCTV Camera Surveillance Systems, Whole House Audio Systems and Phone/TV/Internet Wiring. We knew that if we applied the same level of care and value that we offer with our life safety systems, we could really be a unique concierge level option for our clients and builder clients alike.
Where do you see yourself in 10-years?
Just the same, only bigger. We know that our level of service is what separates us from the rest so we will never outgrow our values. Steady and more important, healthy growth is what we strive for each day.
What do you love most about what you do?
I love being able to help families protect themselves and simplify their lives at the same time.
Why is accountability important in your business?
It is paramount in our business. We deal in life safety twenty-four hours a day. Communication, details and accountability are demanded at CSS.
How has mindset been responsible for your success?
My business partner Johnny Tipps set the blueprint in 1984 with our mission: “Treat our customers right. At any cost.” In that mindset we found our success and that will not change.
How has personal growth helped you?
Personal growth in my opinion is often overlooked. I used to be guilty of it myself. Once I got serious about truly bettering myself through personal education and surrounding myself with like minded people who hold me accountable to my dreams, my life changed forever.
What do you do when you need help in your business?
If I don’t know the answer I ask my very close knit network of friends and my Mastermind group. Sometimes I’ll read a book on the topic too.
Why should professionals have others to bounce ideas off of?
Things in our own industries are too close. We get stuck in our own heads on details that our clients may not even care about. It’s good to be an expert in your field. It’s great to know what your customers want and need. I bounce ideas off of my friends and my Mastermind group constantly.
What would you tell a person who is struggling with their business?
Congratulations! You’re in business! Jokes aside, step back and work “on” your business. Take a break from working “in” your business. You will need help. Ask people in completely different businesses and see what they do.
How do you define “full potential”?
For me it will be the day when I accomplish my Direct Chief Aim. That is when my business and personal blueprint is complete.
If you would like contact Justin or CSS Alarms please visit CSSnashville.com or call (615) 356-2101.