Name: Tim Wilhoit

Company: Your Friend 4 Life Insurance Agency


Tell us a little bit about your business.

I started Your Friend 4 Life from scratch in January 2010. I wanted to build an agency platform for producing insurance agents to have a home where they had marketing systems and products to sell to new and existing clients. We now have about 100 agents in 30+ states representing our products. We represent over 70 insurance companies with life insurance, supplemental insurance, disability insurance, “nest egg” or retirement products and dental/vision plans. We wanted to be able to shop for the best products for our clients, at the best rate, for their unique situation.

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Where do you see yourself in 10-years?

In 10 years I would like to have a lesser role in day-to-day operations of Your Friend 4 Life or possibly even have sold the agency. I am not the retiring type. I find I really enjoy growing businesses from scratch and helping other young entrepreneurs do the same.

What do you love most about what you do?

I have always been an entrepreneur even when I was working for corporate America out of college. I am only happy when passionate about a business. It may sound weird but I really love to work and grow my businesses. I guess I don’t relax well. What I love most is working my passion.

Why is accountability important in your business?

Even though I have 100 agents and 70 carriers wanting a piece of my time, I still have to be responsive every single day, I still need personal accountability. My Mastermind group holds me accountable to the ideas I ask for and their follow-up keeps me on task for my business growth, but more importantly, my personal growth.

How has mindset been responsible for your success?

If you plan to do anything, or be anybody in life, it all starts with mindset. The “why” of your business is much more important than the “how” or “what” or “when” of your business. Your thoughts control everything. You can’t live a positive life and run a positive business with negative thoughts.

How has personal growth helped you?

If you are not moving forward you are moving backwards. When you stop growing you start dying, and I am not ready to go just yet. Every day I strive to learn one thing to make me better.

What do you do when you need help in your business?

I surround myself with successful people. I have help at the insurance company level and I have help at a processing level. I have agents to bounce ideas off of as well. When it comes to sensitive issues within my business, or new ideas that my competitors have not thought about, I use my Mastermind group. Their trust and input is invaluable to me.

Why should professionals have others to bounce ideas off of?

I have worked in the business world for over 27 years. The longer I work the more I learn. It is impossible to know everything about everything. It is incredibly valuable to have a group of like-minded business professionals to share ideas, thoughts and solutions to issues they have already overcome. It’s like tapping into a well of knowledge.

What would you tell a person who is struggling with their business?

Stay the course. Struggle is such an important part of being successful in business. If you have no resistance when growing your business you won’t appreciate it when you find success. If you don’t appreciate the success you won’t keep the success. Learn from the struggle and win despite of it.

How do you define “full potential”?

“Full potential” doesn’t exist. It is merely a goal to strive for. Entrepreneurs have to give 100% every day to achieve success. Thinking that you’ve achieved “full potential” suggests you have nothing more to learn or to give. A wise mentor once taught a young Tim Wilhoit to “strive for perfection, you will always fall short, but what you will receive is excellence.”

If you would like to contact Tim visit or call 855-Pay-U-1st.

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About Carlos Cooper

Carlos is author of the The Mentor Code series, the Corps Justice novels and The Chronicles of Benjamin Dragon. Get a FREE audio copy of I Am a Writer.

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